3 Email Fixes That Double Replies Overnight
Simple tweaks that turn your inbox from crickets to clients.
The worst email I ever wrote looked… professional.
It had a polished subject line.
A carefully structured intro.
A neat little close at the end.
And it bombed.
Zero replies. Zero clicks. Just me staring at my inbox, refreshing like a desperate ex.
That moment taught me something most founders, coaches, and brands never figure out:
It’s not your offer. It’s how you show up in their inbox.
When I pulled that flop apart, I realized I’d fallen into the same traps most people do.
Here’s what I fixed (and why it changed everything):
Fix #1: Kill the robot voice.
Nobody wakes up excited to read “Dear Valued Customer.”
That’s the language of banks, corporate HR, and airlines apologizing for delays.
Want proof? Compare these two openings:
“We are pleased to announce the launch of our new coaching program for Q4.”
“This week, I nearly fired my own coach.”
Which one makes you want to keep reading?
Emails aren’t reports. They’re conversations. If you wouldn’t say it to a friend, don’t write it to a customer.
Fix #2: Chop the warm-up.
I used to think my readers needed context. A few paragraphs to “get into it.”
Wrong.
The truth? People don’t read emails for foreplay. They read to get something fast: a story, an idea, a reason to click.
Here’s a test: open your last email and scroll.
If you need your finger to move more than once before the point shows up, you’re losing people.
Cut the warm-up. Start with the juice.
Fix #3: Give one clear next step.
This one hurt.
I’d pack my emails with five options: “read this, share that, maybe book a call, oh and here’s a link to our IG…”
Result? Nobody did anything.
Clarity beats clever. If you give them three doors, they won’t walk through any. If you give them one, you’ll get replies.
When I applied these fixes, something wild happened:
My replies doubled.
The same list. The same people. Just a different way of talking to them.
Now imagine this in your world:
You wake up, roll over, check your phone—14 replies from prospects waiting.
You stop begging strangers to take calls. Instead, they’re leaning in.
Your ecom store sells out without touching ads because your emails actually feel alive.
That’s the shift. From inbox graveyard to inbox goldmine.
And here’s the kicker: it doesn’t take months. These are fixes you can make in the next email you send.
You can implement these tonight. No fancy funnels. No new software. Just write like a human, cut the fluff, and give one next step.
And if you’d rather skip the trial-and-error, this is literally what I do for clients at Young Altus:
done-for-you email copy that gets opened, read, and acted on.
I only work with a handful of founders and coaches at a time. If you’d like me to take a look at your emails and see if it’s a fit, reply to this note.
— Uri-Malcolm